12 January 2024

The current project addresses challenges arising from the new Markets in Financial Instruments Directive (MiFID II) and Insurance Distribution Directive (IDD) Delegated Act, mandating distributors of fund and insurance products to integrate sustainability preferences into their recommendations.

Earlier research highlights a notable gap in Romania and Estonia between retail investor demand for environmental financial products and their supply. Therefore, this project aims to enhance the flow of retail savings towards a sustainable future while simultaneously strengthening investor protection mechanisms. 

The project contributes to overcoming key hurdles, including the shortage of eco-friendly products, misleading marketing claims, and the technical complexity of eliciting sustainability preferences from clients. As such, this initiative contributes to the development of a more sustainable and resilient financial ecosystem in Europe.

The project involves collaboration between the following organizations:

  • Asso 2° Investing Initiative, France
  • Institute of Baltic Studies, Estonia
  • Institute of Financial Studies, Romania
  • Association of Romanian Financial Services Users, Romania
  • Association of Bulgarian Investor Relations Directors, Bulgaria


This project is part of the European Climate Initiative (EUKI) of the German Federal Ministry for Economic Affairs and Climate Action (BMWK)